Branding & Promotion Officer

The Namibia Tourism Board (NTB) was established by the Act of Parliament, Act 21 of 2000. Its main objectives are to market Namibia as a preferred destination and to regulate the tourism industry.

NTB is an equal opportunity employer and invites competent and suitable qualified candidates to apply for the position of Branding & Promotion Officer.

Branding & Promotion Officer  

(Windhoek/Head Office)

Paterson Job Grade C Band 

JOB SCOPE

To coordinate the execution of marketing and brand initiatives that promote the Namibia tourism brand. The role focuses on the development and implementation of advertising campaigns, promotional material production, guest engagement, and media liaison, ensuring alignment with NTB brand standards and supporting both international and domestic marketing efforts. Is responsible to creating the NTB Branding, Advertising, and Promotions operational strategy and plan and to develop and implement marketing campaigns that strengthen our brand identity, drive customer engagement, and increase sales. Is responsible for managing brand communications, planning advertising strategies, and coordinating promotional activities across various media platforms.

Main responsibilities & performance areas

Brand Coordination: Develop and maintain consistent brand messaging, tone, and visual identity across all platforms. Conduct market research to understand brand perception and identify improvement opportunities. Ensure brand guidelines are followed internally and externally. Collaborate with design and product teams to ensure cohesive branding in all customer touchpoints. Ensure consistent application of NTB’s brand across all communication platforms, collateral, and digital assets, developing and maintaining comprehensive brand guidelines to support this. Collaborate with creative agencies, vendors, and internal teams to produce branded content, ensuring alignment with brand standards and messaging. Support and coordinate brand initiatives for tourism stakeholders, including organizing workshops, training sessions, and ensuring compliance with brand guidelines. Monitor and evaluate the effectiveness of branding campaigns and initiatives, conducting periodic brand audits and providing recommendations for continuous improvement. Manage the production of branded materials such as brochures, banners, and merchandise, and facilitate the integration of branding elements into new projects and events. Track and report on brand compliance across departments and partners, supporting crisis communication efforts and staying abreast of industry branding trends to incorporate innovative strategies. 

Marketing Collateral Support: Collaborate with designers and vendors to develop, review, and approve marketing materials, ensuring consistency with NTB’s branding and messaging. Manage production, quality control, and timely distribution of collateral, including brochures, maps, flyers, digital content, and promotional items. Maintain inventory, oversee updates of existing materials, and coordinate customization for events and campaigns. Ensure digital content adheres to branding guidelines and is optimized across platforms. Track collateral usage and effectiveness to inform future strategies. Support multilingual material development as needed.

Advertising & Promotions Coordination: Assist in planning, developing, and executing advertising campaigns across media channels.  Coordinate with media agencies, vendors, and partners to ensure effective ad placement, timing, and budget management. Plan and execute advertising campaigns (digital, print, TV, radio, OOH, etc.). Coordinate with advertising agencies and media houses.     Monitor ad performance and optimize campaigns based on KPIs. Manage advertising budgets and negotiate media buy. Maintain and update NTB’s content and image library to ensure consistency and relevance. Engage with media outlets and influencers for sponsorships and collaborations. Monitor website and campaign analytics, extracting insights to optimize future efforts. Support promotional event organization, negotiate ad placements, and ensure messaging aligns with branding standards. Conduct market research to identify new advertising opportunities and ensure promotional activities contribute to overall marketing objectives. Design and implement promotional strategies to boost product visibility and sales. Work with sales and retail teams to execute in-store promotions and events. Analyze the effectiveness of promotions and adjust strategies accordingly. Oversee promotional materials production and distribution.

Media Liaison & Guest Engagement: Build and maintain strong relationships with local and international media to enhance coverage. Support media familiarization trips, press visits, and coordinate media interviews, briefings, and attendance at events. Assist with logistics and planning for events, roadshows, and trade activities. Draft and distribute newsletters, press releases, and media content to promote NTB initiatives. Monitor media coverage and public perception, serving as a point of contact for inquiries. Organize media training for NTB staff and develop media strategies with marketing teams. Manage guest engagement activities, including VIP visits and influencer collaborations. Maintain an up-to-date media contact database and evaluate outreach effectiveness to refine future strategies. Prepare briefing materials, presentations, and media kits as needed.

Marketing Project Execution: Implement marketing plans aligned with NTB’s strategy, tracking progress and deliverables. Develop project timelines, budgets, and resource plans to ensure on-time, within-budget delivery. Collaborate with internal teams and external partners to execute campaigns, manage collateral production, and oversee digital marketing efforts across platforms. Monitor campaign performance, adjust strategies as needed, and ensure alignment with branding guidelines. Facilitate stakeholder communication, conduct post-campaign evaluations, and recommend improvements. Coordinate logistics for events and trade shows, manage vendor relationships, and prepare regular progress reports. Ensure all activities comply with legal and corporate standards.

Administrative and Support Functions: Organize departmental files and documentation for easy access. Coordinate meetings, prepare agendas, take minutes, and follow up on action items. Assist with procurement, vendor sourcing, purchase orders, and expense tracking. Manage calendars and appointments for the team and stakeholders. Support internal communications, onboarding, and logistics for travel and events. Track budgets and reconcile expenses. Help prepare reports, presentations, and manage inventory of marketing materials. Support training sessions and oversee digital tools and software. Perform additional administrative tasks as assigned to ensure departmental efficiency. 

Key Qualifications and Experience Required:

A bachelor’s degree (NQF Level 7) in Marketing, Communications, Tourism, or related field. Excellent knowledge of the Namibian tourism industry and knowledge of the tourism product in the region.

Key Experience: 

At least 3 years of relevant experience in marketing, branding, tourism promotion, or media coordination.

Preferably digital marketing and CRM experience

Excellent knowledge of the Namibian tourism industry and knowledge of the tourism product in the region.

Sound understanding of Namibia’s tourism landscape.

Knowledge of branding, media planning, and promotional strategies.

Knowledge of SEO/SEM and digital marketing analytics tools 

Special Requirements: 

• Solid understanding of brand management, media planning, and campaign development.
• Proficiency with marketing tools and platforms (e.g., Google Ads, Meta Ads, Adobe Creative Suite).
• Strong project management, communication, and analytical skills.
• Creative flair and attention to detail.
• Willingness to travel and work extended hours when required.
• A full and current driver’s licence (code B).

Application procedure:

Electronic applications accompanied by a comprehensive curriculum vitae (CV), together with certified copies of identity documents and qualifications, must be submitted via the MCI direct & NIEIS platform.

https://jobs.mcidirecthire.com/AvailableVacancies?Text=namibia+tourism+board&Location= 

No email applications will be accepted

Please note that only shortlisted candidates will be contacted. If no response is received within three (3) weeks of the closing date, applicants should consider their application as unsuccessful.

Enquiries:

Human Resources Department

Work: +264612906010

Email: hr@namibiatourism.com.na

Note: Only shortlisted candidates will be notified, and no documents will be returned.                   

CLOSING DATE: Wednesday, 4^th February 2026