The Mercedes-Benz 140th Anniversary World Tour successfully travelled through Namibia from 22 to 27 August 2026, celebrating 140 years of automotive innovation, heritage and the enduring spirit of exploration.
As part of its global journey, the tour brought the Mercedes-Benz team and vehicles through some of Namibia’s remarkable landscapes, providing an opportunity to showcase the country as a premier destination for adventure, self-drive and experiential tourism.
The Namibian leg of the journey highlighted the country’s vast open roads, spectacular scenery and diverse tourism experiences. From the north-eastern regions to the capital city and beyond, the tour offered an unforgettable journey through one of Africa’s most distinctive travel destinations.
Celebrating 140 Years at M+Z Motors
A key highlight of the Namibian visit was a special event hosted at M+Z Motors in Windhoek on 25 August 2026.
The event brought together representatives of Mercedes-Benz, M+Z Motors, tourism stakeholders, partners and invited guests to celebrate the arrival of the 140th Anniversary World Tour in Namibia and commemorate the remarkable 140-year legacy of Mercedes-Benz.
The gathering provided an opportunity to reflect on the history and innovation of the Mercedes-Benz brand while celebrating the spirit of mobility, adventure and discovery that continues to connect people and destinations across the world.
The event also highlighted Namibia’s unique appeal as a destination for motoring and adventure tourism, with its expansive road network, breathtaking landscapes and wide range of travel experiences offering the perfect setting for an extraordinary road journey.
Showcasing Namibia to International Audiences
The Mercedes-Benz 140th Anniversary World Tour created a valuable platform to showcase Namibia’s tourism offering and diverse landscapes to international audiences.
Through the journey and the content captured along the way, Namibia’s scenic routes, natural beauty and distinctive experiences were placed in the spotlight, reinforcing the country’s reputation as one of Africa’s leading destinations for road trips and adventure travel.
The Namibia Tourism Board supported the coordination and facilitation of the Namibian leg of the tour in collaboration with relevant stakeholders and partners, contributing to the successful hosting of the international journey.
The visit demonstrated the value of partnerships between the tourism and private sectors in creating opportunities to promote Namibia and share its unique story with audiences beyond its borders.
As the Mercedes-Benz 140th Anniversary World Tour continued its journey beyond Namibia on 27 August 2026, it left behind lasting memories of an exceptional journey through a country defined by open spaces, extraordinary landscapes and unforgettable adventures.
Namibia Tourism Board congratulates Mercedes-Benz on this historic 140-year milestone and extends its appreciation to M+Z Motors and all stakeholders who contributed to the successful Namibian leg of the tour.