Namibia has been chosen as one of the locations, (one of 5 African countries etc) The Namibia Tourism Board (NTB), the Namibia Investment Promotion and Development Board (NIPDB) and M&Z Motors Namibia are collaborating to position Namibia at the centre of the Mercedes-Benz “140 Years. 140 Places” global anniversary journey when it travels through the country in 22-27 August 2026. The initiative commemorates 140 years since Carl Benz invented the automobile and will see three Mercedes-Benz S-Class vehicles travel more than 50,000 kilometres across six continents, visiting 140 selected locations and telling stories of mobility, people, places and progress along the way. In Namibia, the Mercedes-Benz journey will experience the country’s rich culture and visit some of its world-renowned tourism destinations, including the Zambezi Region to Fish River Canyon, culminating in the main anniversary event to be hosted in Windhoek.
For NTB, the initiative provides a powerful international platform to present Namibia as a destination of remarkable journeys, diverse experiences and warm hospitality. As the vehicles travel from the river landscapes of the Zambezi Region through northern and central Namibia, Windhoek and the iconic landscapes of the south, global audiences will be introduced to the country’s tourism experiences, cultural richness and conservation achievements. The journey also creates an opportunity to showcase Namibia as an attractive investment destination and to highlight opportunities linked to tourism, infrastructure, mobility and broader economic development. The global reach of the initiative will strengthen Namibia’s visibility among international travellers, investors and business audiences. “Namibia’s inclusion in Mercedes-Benz’s 140 Years. 140 Locations campaign is a significant milestone, positioning our country’s breathtaking beauty and untapped economic potential in front of a global audience. Beyond celebrating Namibia’s unique landscapes, this campaign presents an unparalleled opportunity to strengthen our nation brand and strategically position Namibia as a lucrative investment destination. In the short-term, we are working hard to give the Mercedes-Benz team a true taste of Namibian hospitality and make sure they have an unforgettable experience in our country”, said NIPDB spokesperson, Catherine Shipushu For M&Z Motors Namibia, the journey is an opportunity to honour a legacy that has developed alongside Namibia.
As the company marks 120 years of local history and 90 years of Mercedes-Benz in Namibia, the initiative connects a global automotive milestone with the growth of the country’s towns, industries, road networks and communities. Together, NTB, NIPDB and M&Z Motors Namibia are bringing three complementary strengths to the initiative: destination promotion, investment positioning and a longstanding Namibian motoring heritage. Working with relevant stakeholders, the partners will coordinate the route, tourism experiences, key locations, filming requirements and logistical arrangements to maximise international exposure and lasting promotional value for Namibia. As the Mercedes-Benz S-Class vehicles cross Namibia, they will not only pass through some of the world’s most striking landscapes; they will travel through a country that has shared nearly a century of history with Mercedes-Benz and 120 years with M&Z Motors. The milestone journey celebrates the power of mobility to connect people, places and possibilities, while demonstrating how NTB, NIPDB and M&Z Motors Namibia can use a global platform to tell a compelling and unified Namibian story of tourism, investment, heritage and progress. 140 years of innovation. 120 years of Namibian heritage. 90 years of Mercedes-Benz in Namibia. One extraordinary journey.