Namibia continued to strengthen its visibility in the European market during July 2026, with a prominent destination feature published in Kronen Zeitung, one of Austria’s largest nationwide media outlets.
The extensive editorial coverage showcased Namibia as an attractive and diverse travel destination, presenting the country in a highly positive light while also acknowledging the role of the Namibia Tourism Board (NTB) in promoting the destination internationally.
The coverage reflects the ongoing public relations efforts of NTB Europe, which provides professional support to journalists and media representatives across Europe, the United Kingdom and CIS markets. Building and maintaining strong media relationships remains an important part of NTB’s international communications and destination marketing strategy, helping Namibia secure credible editorial exposure in key tourism source markets.
During July 2026 alone, NTB Europe handled and evaluated more than 20 media enquiries, press opportunities and PR campaign proposals. Opportunities are carefully assessed based on their potential reach, relevance, return on investment and alignment with Namibia’s priority target audiences. Where appropriate, selected opportunities are also shared with airline and tourism trade partners to maximise destination exposure.
Strategic public relations remain an integral part of NTB Europe’s marketing activities, spanning traditional print and digital media, social media and influencer engagement.
Through sustained media relations, NTB Europe continues to position Destination Namibia prominently within competitive international markets while strengthening NTB’s reputation as a professional and trusted partner for the European travel media.