The Namibia Tourism Board participated in the 9th Africa Business Tourism and MICE Masterclass and Exhibition, organised by Africa Tourism Partners in Johannesburg, South Africa. NTB participate in the training programme and to exhibit during the networking and tea break sessions. The event brought together business tourism professionals, destination marketing organisations, convention bureaux, event organisers, academics and industry experts from across Africa to share knowledge, discuss emerging trends and strengthen collaboration within the MICE sector.
The exhibition provided NTB with an opportunity to market Namibia as a preferred destination for meetings, incentives, conferences and exhibitions, while networking with key industry stakeholders and potential business partners. Participation also enabled NTB to gain valuable insights into international best practices, innovation and emerging trends in the business events industry, which will contribute to strengthening Namibia’s MICE offering and destination competitiveness.